Katie Coombs G321
Tuesday, 15 February 2011
AUDIENCE PROFILING
age
gender
4-6
0%
male
40%
7-11
0%
female
60%
12-14
0%
class
15-24
74%
AB
29%
25-34
13%
C1
26%
35-44
0%
C2
14%
45+
13%
DE
31%
source: CAVIAR
The Strangers is a thriller/horror therefore the audience profiling is useful to see who our traget audience should be.
The target audience is aged 15-24 with a high 74% and the gender that the film appeals to most is female with a high 60%.
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