Thursday, 7 April 2011

AUDIENCE FEEDBACK VIDEO



Positive Feedback:


Matt: I thought the music in the background had a really good theme to the genre of the film by how the music managed to build suspense to the film and I thougtht that worked well.

Mr Oswick: I like the use of the music, setting the scene and genre and how the film builds suspense. I've watched the opening two minutes of films over the last few years and they haven't looked like an opening two minutes of a film of any particular genre but you have clearly set the genre out which is a horror.
It looks like an opening two minutes of a film rather than a trailer, and that all comes down to the editing which is what matters. Lots of horror films start with pre-credits with the first murder and end with the title and then the film will go back to the beginning of the film, which shows you have clearly managed to do this well.
Also building up with suspense slowly to something going to happen shows you have achieved that certainly. I like how you managed to use a whole range of shots, such as close ups, long shots, low angle, high angle shots etc which shows that you have really made an effort to try and do this. I think my favourite bit about the film was the use of editing, I like how some shots faded into other shots, you didn't having it al fade into black and then into the shot again which meant that the editing was kind of invisible, which is what you want to achieve, and I liked that I thought it managed to work nicely.


Zoe: The use of editing techniques and the contrast in the colours makes it look something like in a dream which makes the film look effective.

Anna: I really like how you ended the film, that really makes the audience feel tense by the way it ends with a loud fear scream and then cuts straight to the title of the film 'Paranoid'.

Hannah: I thought it was really good, how the first few minutes is incredibly built up with suspense, by the use of music throughout the film and especially right at the end which i thought worked really well and you achieved the suspense successfully.

Kieran: I liked the close up shots of the face, it added more depth to the film which makes it look effective.

Negative Criticism Feedback:


Zoe: In most horror films they manage to show the scene whereby they show the victim looking in the mirror and the killer standing behind them, perhaps you could have tried a away of trying to do that to make it look more effective.


Mr Oswick: The only thing that didn't quite work for me and i'm not sure why is possibly the effect. To continue this effect throughout the whole film, it might be quite off putting towards other audiences.

Wednesday, 6 April 2011

Audience Feedback

During last weeks media lesson, everyone in the class had to show their two minute opening of the films that they has produced. My group was the first chosen to show what we had produced, Mr Oswick (teacher) filmed everyone's individually. Before showing the film each group had to give an introduction of the film, explaining the film 'title', the 'plot' and any other aspects of what the audience should know before watching the film. 
After each film had been shown, the audience would then have to give feedback as to what they thought worked well, for example, specific things that represented the genre e.g horror and each group would then have to take in the feedback which will then be produced in our evaluations. The audience were then asked to give feedback about any weaknesses, such as music not fitting in at certain points in the film or credits not finished. Lastly each group had to explain what could have been changed, or if we had to do it again what would we do differently. 
We took in the classes feedback and changed anything they said didn't fit. I thought this was extremely helpful as it made us take a second look at our final film and re think  the credits, music etc.

EVAULUATION ACTIVITY 7-Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to the full product?

In our preliminary task, our task was to practice basic filming and editing skills, to help us get used to the software (Adobe) and equipment for when we had to film our final production assignment, it was our first try at filming and editing actual footage.
The basic filming included, a character opening a door, crossing the room and sitting down in a chair opposite another character, with whom the character then exchanged a couple of lines of dialogue. 
In the task we had to attempt to demonstrate shot/reverse shot and the 180 degree rule, we also used low angle, and medium length shots.
Since the preliminary task I have learnt how to improve shots by the use of camera work and how to use Adobe correctly by understanding how to use all the different effects, adding titles, credits etc and also music. 

In our final product, we used a numerous range of different camera shots, angles and match on action. 
To do this we had to improve our editing skills to make sure that it matched successfully and flowed when each camera shot changed. 
In our final product we still included the basic rules of filming, such as the 180 degree rule. My group and I were a lot more creative with our shots and angles than our first task, we did this by filming close up shots, high angle shots, panning and zooming in and out. We also expanded on our location by filming at my house, however, we also made use of the surrounding environment around the house (alley ways and woods), to make sure the film have a variation of different shots.
My group and I still managed to use basic shots, for example, medium shots, close up shots, zoom ins and over the shoulder shots. 


Since the preliminary task we have improved on editing sound, by managing to download music from free legal music sites and then editing it into the final piece. We did have to include music in our preliminary task so this was a challenge that we had to take on when creating our two minute opening. It took us a while to find out how to edit the music into the film at the right places and fading the music in and out when we needed to.

We experimented with titles and transitions to make our opening sequence look like a realistic horror film. We used a shot reverse shot, whereby we looked at a certain scene, then looked away at a different scene and then looked back again. Some types of shots have different meanings to indicate what is happening in the film. For example, Emma the main character, who plays the vulnerable teenager, is located in the bedroom. Emma wakes from a nightmare and looks around the room to reassure herself that everything is ok, however we then cross cut to the killer walking towards the house, holding the knife. We thought this was effective as the audience could clearly see the contrast between the two characters and what roles they were playing within the film. From our research (watching horror films), this was a common feature therefore we decided to use it in our film.

I have also learnt how angle shots show which characters are the ones with the most power. If the camera is looking down on a person it shows they have power and if it is from above them it shows they are weaker as it is looking down on the other person. Close up shots show important objects or people and long distance and establishing shots show the location of where the film is taking place. 


Since the preliminary task I would say that my group and I have improved in many different areas of filming, such as the camerawork and editing. Looking at my preliminary task to my final assignment, you can see how much of an improvement my group and I have made in just over a few months. By doing the preliminary task, it shows just how little we knew about camera work and editing, but now looking at our final film it shows how much we have improved in our camera and editing techniques.


Screen shots from our preliminary task:















Screen shots from our two minute opening:

























Preliminary Video:
Final Assessment Video:


As you can see the contrast been the two videos is significant. The editing, sound and transitions have all been improved to make our two minute film better and more realistic to ensure us a better grade.

EVALUATION ACTIVITY 6-What have you learnt about technologies from the process of constructing this product?


To make our final media assignment, we used different technologies and kit to make our film successful. Here is a list of what we used:

  •  Camera and Tape- These two were the most important as we used this to film the footage for our final product.
  •  Tripod - This was used to steady each shot and to film low and high angle shots.
  •  Camera and Tripod bags - These were to carry all the equipment in, and to make sure it was all kept safe.
  • Adobe - This was the software that we uploaded our footage onto and what we used to complete our final film.
  •  Audio LGFL (free non - copyright music) - This is where we found our music for our final product.
  •  Youtube - This is where we found our Universal Studies and the Working Titlte Logos.
  • Blogger -  This is what we have used to write out our research, planning, film diaries and evaluation.
  •  Horror DVD's - My group and I watched and evaluated Horror films to show we had researched into our film genre before we made our film, which gave us tips as to what kind of thing we were looking to produce.

  •  By using a video camera we learnt how to use it and how using a tripod can make the video look a lot more effective. We learnt this from attempting to film by holding the camera, but obvioulsy the footage looked all jolty so we decided to include the tripod, and from then on the footage looked a lot more effective and realistic.
  •  By using Adobe Premier as our editing software, it made the footage look affective as there were many transitions and different affects that were available to use. We used a dissolve transition between each shot , which made the film run smoothly instead of each shot cutting from one to the other. Adobe Premier has many effects that are available to use, my group and I chose to use the 'old film' effect as this created a sinister and disturbing feel, which is what we were hoping to achieve. Adobe Premier is also very useful as the audio can be edited easily and separately from the actual audio itself, this was useful throughout our film as we wanted to fade in/fade out parts of our audio throughout our film for example, my group and I lowered the audio at some points so you could hear individul aspects such as, the scream at the end and the killers footsteps as they are walking towards the house.
  • I have learnt from using Adobe Premier,that the editing is a very long and hard process, the software at first can be very complicated to use as we struggled to add sounds and credit titles. I have now learnt how to film footage and then edit it onto Adobe, and then add transitions and titles to make an opening sequence.

    •  For showing our film and the progress of it we have used Youtube and Blogger. We used Youtube because it is a useful software for showing our film as it is an easy website to access and use, and easily uploads files. We had a couple of issues that we had at first for example, we had to convert our film to an MPEG which took quite a long time, before putting it onto Youtube so it would upload succesfully, this was solved quickly where we could then upload straight onto Youtube. Another benefit of using Youtube is the fact that we can easily show the film to other people such as family and friends and are able to get their feedback on our film through the use of comments.

    •   We also used Blogger for our research and planning as it showed the progress of making our opening film, we did this by including animatics, photographs, and explaining any idea changes etc. I have found that Blogger is an effective and very handy website as it is able to show all of the aspects easily. Overall, I have learnt many different techniques to use when constructing, researching and planning a film.









    Emma with the equipment!! 

    Tuesday, 5 April 2011

    EVAULUATION ACTIVITY 5-How did you attract/address your audience?




    I have used Youtube's annotation tools to add notes, speechbubbles, and links to my video. These annotations highlight the ways in which my film opening links to the other similar films in order to attract the particular audience I have previously identified. The annotations that I have made refer to genre conventions, use of music, similarities with other movies and what I have identified as the unique selling point of my imaginary film.

    EVAULUATION ACTIVITY 4- Who would be the media audience for you media productand why?



      
    This is our target audience member, stereotypically they would be males as this would reflect  someone who likes horror films. This image shows that our target audience would be aged between 15-24 where they are at a mature, young adult stage. From my research that I had done previously it showed that this was the age group that enjoys horror films more than elderly people and young children. Children usually can't watch horror films because of certificates on films and parents not allowing their child to watch it, therefore young children do not have an opinion wether they like or dislike horror films.
    •  The target audience for our film are most likely to shop in places like Superdry, Topshop etc, they like to dress smart/casual clothes. The types of music they would listen to would be drum and base, Dubstep, R&B etc. The types of Tv programmes that they would watch would be,Eastenders, Match of the day etc. Our target audience would watch our film as it is a horror/thriller, and this target audience like the horror genre.
    • This target audience would go and see our film in the cinema with their friends, whereby they would all be able to share the same experience together, feeling scared and on edge. 
    • From what we can see, our target audience is male aged 15-24 however,it is likely that females would want to watch this type of genre too, from my opinion I know that I like watching horror films and I am also between my target audience's age range.

    EVALUATION ACTIVITY 3-What kind of media institution might distribute your media product and why?



    Me- Our production company is ESK Productions . We simply used the initials of our first bames and added them together. Even though it was a simple way to choose a production company name we thought it fitted in well with our titles and provided a believable name for our company.

    Emma- A production company is a type of company which iss in the business of performing arts. This company aims to develop and physically produce performing arts, film, radio or television programmes however, in our case the production company will be producing our two minute opening.
    The production companies profits or losses are entirely dependant o the quality of the film. We think our film would provide profits as it fits in with steroetypical, successful horror films.

    Sarah- A good distributor for our film would be Summit Entertainments. The reason for picking this distributing company is that it distibuted the film Sorority Row which has a similar target audience with a similar storyline. It would therefore be successfull like that of Sorority Row.

    Kate-The various people who are named in the titles are the actressess, directors and producers. We made sure that each characters name appeared whilst the person was on screen to ensure a link was made between the two. The order that the people are named in the title, is the ESK Productions company name, 'Working Title Presents' and the name of the actressess and then the director.We didn't want to make up other names to make the credits go longer, we only used specific information that was needed.

    Emma-A film that is simillar to ours institutionally, would be a film like the Blair Witched Project. The Blair Witched Project is a 1999 horror film ( same genre). The narative is presented as a documentary, pierced together from amateur footage. The characters in the film are of a similar age, pulling in the same target audience as we wish to appeal too. The budget for the film was only $500,000 which is a very small budget compared to all the Hollywood ,box-office hits. We therefore think the film would be extremley similar to ours institutionally.

    Monday, 4 April 2011

    EVALUATION ACTIVITY 2 - How does your media product represent particular social groups?




    I have choose to pick Emma from the opening of our film to discuss.There are many similarities between the character Emma plays and the charachter of a lead role in the same genre as our film.A film that has an extremley simlilar main lead is When a Stranger Calls. The main lead is Camilla Belle and she plays the part of a babysitter in a deserted house.
    Camilla also hears noises in the house and has re occuring feelings that someone has entered the house. The setting is also similar as the film centres around only one house which is in the middlde of nowhere.


    The character wears similar clothes to Emma due to her part as the 'babysitter'. Emma wear joggies, a top and a jumper whereas Camilla wears a top and jeans. The clothing portrays the characters as un-assuming and vunerable. The clothes also reflect the part they are playing as both girls are lounging around the house, with nothing to do. It is then clear to the audience who will be the victim ( alone girl in a deserted house)
    These similarities reinforce the stereotype of a weak, vunerbale girl all alone in a house.


    As the charaters in both films are the victims, they are both similary portrayed. For example, Emma waking up as she hears a noise then getting increasingly scared in contrast to Camilla hearing noises from outside the house and becoming frightened. They would also be less likely to defend themselves, consequentley reinforcing the girl stereotype. Both young girls are of the same age which also acts as a similarity between both charachters.


    Differences between the two charachters would be the part in which they are playing, i.e Babysitter and Girl asleep in her own home. Another difference is how in  A stranger Calls  the girl gets numerous phone calls from an unknown number ( the killer) wheras in our 2 minute opening no phone is used and Emma only becomes scared due to the noises she hears and the fear she feels.

    EVALUATION ACTIVITY 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?



    1 (Title of film)- The screen grab for our Title of the film is similar to the other Horror films that I have seen and analysed. We used plain, lower caps font. My group and I wanted a nice clear font that was easy to read and that stood out clearly to catch the audience's eye. By choosing this type of font we indicated to the audience that the film is not going to be a comedy, romance or action film. We chose to use the colour red for the font. Researching into other Horror films it is clear that in their film titles red is a popular colour as it represents blood and danger. So our red writing fits in nicely with the black background as it stands out big and clear. It is a typical horror film title and I would say that we have used graphics to imply the horror of our film. 
    The music fades out just before the last scene, the title then comes straight onto the screen after the last scene has finished, we have also made the title stay on the screen for 4 seconds, so the audience are able to focus on the title. 

    2 (setting/location) - The location of our film was introduced by using an establishing shot. I chose this screenshot as it is clear to the audience where the film is taking place, and usually in Horror films the film will start off with an establishing shot, as the audience need to be clear where all of the action is going to be happening. The location is set on a street with other houses, and right by woods, which shows the audience that the film will be set in both locations. Quite a lot of typical Horror films are set in a location where there are woods right near by, and I think the setting and location we have used is quite typical and realistic for this type of genre.

    3 (Costume/Props) -I have used this image as it is one of our only props. The knife is key to the film as it helps develop the story. It also ensures the audience are aware of who are the killer and victim in the film., by showing the knife to the audience this makes it clear to them that something bad is about to happen. I have also used this image as it shows the killers costume, wearing all 'black' which is a stereotypical colour of what a killer would usually wear. Usually the killers clothes are casual, dirty and scruffy. They are not very appealing as they do not wish to stand out. I would say that we have shown the contrast in different costumes with the two characters well and clear. 



     4 (Camerawork and Editing) - Throughout our whole film we have used editing. We used the 'old film' affect, to give a different vibe to the film and because we were trying to base our editing similar to paranormal activity and by how successful the film is. The 'old film' affect created movement on the shots. It also made the film appear more realistic for this type of genre as many horror films in the old days had the 'old film' affect, due to them only having 'black and white' and 'old film' affect, not colour. However some horror films do not use editing in the way, though some do reduce the amount of colour in shots to give a dull, sadistic feeling.


    5 (Title font and style) - For our opening credit titles, we used a different font to the title of the film 'Paranoid'. We chose to have the titles in bold to make the titles stand out which would catch the audiences eye. We kept the font colour the exact same to make the credits look effective and continuous throughout the film and. The colour red stands out bright and clear against the black background. It also reinforces danger and mystery. 

    6 (Story and how the opening sets it up) - I have chosen this screen grab for showing the story because it is of the killer holding a knife to the victim, which is what the opening sequence is based on. The prop (knife) that is used in the story is a stereotypical prop that is used in horror films and is usually used for the victim. The victim will always appear innocent and weak, meaning that she is more than likely to get attacked with the knife.
    The story in the opening sequence is based on a young teenage victim called Emma who is alone in the house whilst she is sleeping. Emma wakes up from a bad nightmare, and still has the nightmare going around in her head, thinking that she can see/hear things. The nightmare consisted of a 'killer' walking towards the house and then gets into the house somehow. The killer finds Emma upstairs in the bathroom, consequently, Emma is then held hostage by the killer.


    7 (Genre and how the opening suggests it) - The genre of the film is suggested by the use of our music behind the opening two minutes. The fear building music fits the footage and indicates the genre clearly. The knife, 'Killer' and obvious 'Victim' all show the genre too. The hidden identity of the killer also fits in with the stereotype as most murderers prefer to remain unseen.


    8 (How the characters are introduced) -The two characters are introduced by identifying Emma as the victim in bed, who wakes up from a nightmare. The killer is introduced and indentified outside the house in the woods carrying a knife, which is typical in a horror film. By using this technique it does not give away the identity of this character, therefore adding suspense to the film. 

    9 (Special effects) - We used a range of different transitions to make our opening sequence look like a realistic horror film. 'Old film' effect was also used.

    FINAL ANAMATIC

    These are some of the pictures we took during the fiming period...





    Sarah as the killer ( dressed in all black to fit in with the horror genre)


                     

     

    FINAL VIDEO

    Thursday, 17 March 2011

    Film Credits

    http://www.youtube.com/watch?feature=player_embedded&v=dBJDtZNEMV8

    This is a possible opening we will use to create the realism of  the opening two minutes of a film.
    We found that Working Title was suitable for the opening credits compared to Universal or Warner Brothers as Working Title is a UK film company which reflects the setting, characters and dialogue used in our film.

    Tuesday, 15 March 2011

    EDITING OUR FILM






    The software we are using to edit our film is Adobe, so far we have edited about one minute of our opening film. At the moment the film is looking ok, but not as good as we expected, due to the fuzziness and jumping when we are watching it on screen and also because the film is so dark, as we are trying to make the film look like it is night time. It is hard to tell what the actual finishing product will look like, but we are putting all our hard work and effort into the editing so hopefully it will pay off. 



    Thursday, 10 March 2011

    FILMING SCHEDULE


    Day (Date)Scene/shotCharactersProps neededLocation
    1 (Friday 28thJanuary)2, 3Emma and BenBed, bedroom objects, telephone, characters costumesEmma's bedroom upstairs in the house
    2 (Friday 11thFebruary)20, 21, 22, 23Emma and BenCharacters costume, bed, front door bellEmma's bedroom, hall way, stairs, downstairs
    3 (Friday 18thFebruary)6, 7, 8Emma, Ben and BelCharacters costumes, living room objectsFront door and living room
    3 (Friday 18thFebruary)1, 5, 9, 10, 12, 13, 14Killer, EmmaTelephone, mobile phone, characters costumes, house objectsAlley way, outside Kates house, in doors downstairs
    4 (Friday 25thFebruary)15, 16, 17, 18, 19Killer, Emma and BenDeath threat, house objects, character costumesLetter Box, Downstairs


    We thought making a filming schedule we be a good idea as it provides us with an easy and clear understanding of when we will be filming. We have made sure to include information such as, location ( however it will mostly stay the same), characters and miss-en-scene ( costumes, props etc). We will be adding more dates to it as we will be filming extra footage to make sure we have plenty of footage to pick and choose what scenes we want.

    Thursday, 3 March 2011

    CHANGE OF THE STORYLINE

    My group and I have decided to change our story line, as we felt that our previous story line wasn't believable and was starting to look nothing like a horror film. This encouraged us to think about changing the way in which the stories portrayed.

    We have decided to exclude Ben (Ambrose) and Bel as too many people in the house didn't convey the horror theme correctly. We have decided to keep the killer (George) as he fits the build of a stereotypical killer, Emma will also still keep the main leading role of the vulnerable teenage girl. We hope this will improve our footage and provide us with a believable story.

    The new story line consists of; Emma asleep in the bedroom but then she hears noises and becomes weary and frightened, she will then go down for a glass of water but see shadows of someone walking around outside the house, she then hears a noise and runs upstairs. The noises will stop so she will try and go back to sleep but when she opens her eyes the killer with a knife will be standing over her. She will scream but then realise everything was just a dream. Emma will then walk into the bathroom and splash her face with water however when she looks up into the mirror the killers face appears.

    We are planning on filming tomorrow (Friday 4th March).

    Thursday, 17 February 2011

    FILMING

    Our filming schedule has been set back as one of our group members, Emma, has been very ill and therefore cannot attend filming this week.
    We have now decided that we should wait for Emma as many of the scenes include her.
    Emma will hopefully be better next week which will mean we will try to finish filming in that week and then start editing.

    Tuesday, 15 February 2011

    AUDIENCE PROFILING

    The Strangers
    comparable
    agegender
    4-60%male40%
    7-110%female60%
    12-140%class
    15-2474%AB29%
    25-3413%C126%
    35-440%C214%
    45+ 13%DE31%



    The Strangers is a thriller/horror therefore the audience profiling is useful to see who our traget audience should be.
    The target audience is aged 15-24 with a high 74% and the gender that the film appeals to most is female with a high 60%.

    Audience Profiling

    Paranormal Activity
    comparable
    agegender
    4-60%male49%
    7-110%female51%
    12-140%class
    15-2455%AB22%
    25-3430%C140%
    35-4412%C224%
    45+ 3%DE14%

    As I can see from the figures the target audience is age 15-24 males and females with only 2% between them.
    This makes the film extremely successful as it brings in all types of audiences ensuring high viewing figures.
    With only 3% of the overall 100% 45+ do not seem to enjoy the horror genre.
    This may be a common recurrence with this age range when watching horror films therefore we have aimed our film at age 25 and below.
    As our film is aimed at both genders the audience profile of Paranormal Activity was very useful.
    From my own experience of watching the film the sound and music was very effective and so was the home video aspect of the film. These features may have helped contribute to the success of the film therefore we will be including lots of sound and music.

    Monday, 7 February 2011

    Storyboard

    Currently we are in the process of making our animatic storyboard. It has been very difficult as we had started one, however, we were unable to open it once it was saved meaning we had to start again.
    We have now started again, it has proved harder to make the storyboard than we thought it would be.
    The animatic storyboard consists of all the pictures we drew that resembles the scenes we will be shooting.
    We may alter the scenes we had originally drew on the storyboard, however the storyline and script will stay the same.

    Thursday, 3 February 2011

    Filming Schedule

    Our group filmed the first scene last friday however, the filming wasn't entirely successfull.
    This was due to the camera not having a nightmode. We had planned to do the night scenes in pitchblack however, still make sure the charachters were seen. We thought the darkness would meet the expectations of the audience as a conventional horror film is normally in the dark. We have decided to film the scenes again this friday but change the way in which we show the killer in the darkness.
    Although the camera has set us back in our filming schedule we will be making the time up in the up coming weeks and hopefully filming will be more successfull.

    Monday, 24 January 2011

    COSTUME IDEAS

    These are some of the possible costumes for the characters in our film. We picked them whilst keeping in mind the character they were playing and in what situation they would be in.
    For example Emma sleeping would require her to have her pajamas on. We did this so we could visualise the characters.


    KILLER




    Black gloves, to show that the killer is hiding their trace marks and to keep the killer dressed up in as much black as possible to not show any flesh .

    Black coat/jacket, represents the killer look and again to cover up as much flesh to not give away who the killer may be.




    Black boots to keep in with the whole black costume vibe.                          

    Balaclava, to hide as much of the face as possible to not give away as to who the killer could be.


    Emma - Victim 



    Cardigan, however the costume will look scruffier on the character to give a lazy and vulnerable vibe to the character.

    Pyjama bottoms, which will show the character is dressed in sleeping gear and is comfortable in what the character is wearing.

    Bel - Emma's sister 


    Strappy top, to show that the character is into fashion


    Black Leggins to go with the strappy top 

    UGG boots, which go with the rest of the costume and to show that the character likes to wear comfy shoes 

    Ben - Emma's boyfriend 




    Tracksuit bottoms, to represent that the character likes to wear comfortable clothing and will show a scruffy vibe also to the characters costume


    Black Jumper, represents similar to the tracksuit bottoms that the character likes to wear comfortable clothing.